Wanna step into the blogging industry? But why? Is there any future of blogging in 2023?
There are over 1.8 billion sites with 600 million bloggers in the market. Will it be easy to mark your name there?
If you are thinking of starting a new blog but getting multiple doubts in your mind, you have landed on the right address.
It’s been two decades since blogging started. Many bloggers came here with nothing and now earning millions. But can you still make it? Is it too late?
Well, it’s 2023! Revolutionary technologies and advanced AIs are evolving rapidly. But the door is still open! Blogging isn’t dead yet.
Here, I am going to introduce gold-digging strategies to leverage your career in this “bloggingverse“.
Let’s dig in…
Table of Contents
Do People Still Read Blogs?
- Who reads blogs nowadays?
- Do people still spend time reading these days?
- You should have a YouTube, Twitter, or Instagram to get famous.
You must have heard these words on the streets before, but are they true?
What do you do to find your answers on the internet? Where do you go? Is blogging dead in 2023?
80 million articles are getting published each month and more than 400 million people are scrolling over 20 billion WordPress pages. And the number is still growing.
Blogging is pure gold, with multiple benefits to all sizes of businesses, bloggers, and readers of all age groups.
Future Of Blogging: How It Can Be Profitable Ahead?
If you don’t think about the future, you cannot have one.” – John Galsworthy
Forecasting upcoming results is one of the best practices to reach success. Look over the running blogging trends and opportunities for 2023 below. We will discuss the positives and negatives now.
We Still Use Google
Google carries a 91.9% share of the search engine market providing data for 99,000+ searches per second for 8.5 billion people in a day.
Like us, countless people use Google for their daily queries making it the best platform to reach more audiences. Even on Youtube, you can see the relevant results of blogs.
Similarly, Google also shows Youtube video results for certain queries which is a small threat to blogging.
Content Is Evergreen
Text content is evergreen and in demand. We know, not all countries have 4G still and data is costly in most countries.
Also, reading a text is still preferred to watching a video by a large audience.
Many companies and businesses are hiring many bloggers to write for them. Overall, 70% of bloggers (who are super active) make $50,000 per year..
Still, we recommend you to have a varied and expandable content strategy. Use Blog posts, videos, E-Books, webinars, infographics, etc. as they are the form of content marketing costing 62% less than offline marketing.
Making Money Online
Making money online is our top priority. Isn’t it? Blogging is the best way to do it.
There are several ways to earn money through your blog with various future opportunities such as
- Affiliate marketing
- Google AdSense
- Make Money Selling Amazon Products
- Selling Your Products
- Make Money by Selling Your Services
Having a website or a personal blog is an additional source of passive income without leaving the current job. Work part-time or full-time on your rules.
If you want to know how you can monetize your blog, we have a detailed separate post about these online money-making tools.
Good Engagement On Videos
Videos are the most trending and user-friendly content with a high-traffic consumption rate. The increasing public interest in TikTok, IG Reel, and YouTube is the best example with billions of views per day.
Hubspot states that 96% of the public prefers watching online videos. You can make good use of it. Try to embed videos or visual content to your blog, supplementing worth reading content.
Also, repurpose your content in video format and leverage video content platforms. You can also create videos on YouTube for additional support for your blogs.
Branding Is Trending
Are only company blogs popular? No. Blogging is the best way to create your personal brand, and your own identity.
With influencer marketing growing day by day, Time and again, branding culture has greatly influenced.
The urge to follow and buy courses, products, and items from well-known brands has significantly increased among the public.
Are blogs still relevant in 2023? Personal blogging or Brand blogging is something that helps you to get thousands to millions of customers.
While blogging still has future, not everyone can find the success. Now, we will discuss some strategies that will work for you.
Optimizing Your Blog: Advanced Strategies To Follow
There are around 2 billion websites on the internet but not all are active. It’s shocking but less than 400 million sites are getting sufficient hours of activity.
It’s okay if you are new to blogging, smart moves with significant efforts can help you stand high within a year. Also, you have to take note of some common mistakes that all beginners make, so you can avoid them.
Let’s have a brief look over what you should do and what you shouldn’t.
Always publish well-researched and useful content. Back in past many bloggers had published their content without any keyword and competitor research and now they’re paying for it.
Look for your competitors and target them so you can provide what they can’t.
Suppose, you need to create a blog over a ‘hard to rank keywords’. So, first, get on Google’s search bar and visit the top 10 sites ranking on the SERPs.
Do detailed research. Observe their heading structure, what information they’ve, and what else you add to your blog, including internal links used, external links used, images, content length, and backlinks for that page.
Focusing On User Demand
AI, ChatGPT, and Electric vehicles are hot topics with less competition. They are all new and every old blog is like you, just exploring.
Write what the public demands! And It’s the best advice we can give you today. Usually, people just focus on low-volume low-competition keywords instead of what the public wants to know today.
Honestly, it’s not gonna work any longer.
The future of blogging wholeheartedly depends on public requirements. Write what could be profitable or practical for your audience. Take surveys, quizzes, or polls to know about their interest.
Bounce Rate By Advertisements
In the urge to earn more, we use multiple advertisements on our blog which is too reckless. Showing irrelevant and interrupting ads can ultimately cut your traffic.
Adequate use of Ads is a sensitive task as it is proportional to the bounce rate. However, it’s obvious to have a bounce rate with Ads but it shouldn’t cross the critical or average limit of 20%-70%.
Be aware of your niche and its bounce rate for the future of blogging. Several factors also affect the bounce rate such as numerous redirections, displayed advertising, device compatibility, and so on.
Never try to target the irrelevant crowd, who is not interested in your niche, products, content, or services.
Your visitors should become fans of your website and should find them visiting it again and again.
Create Quality Content
“Quality is better than Quantity.” You can’t climb up if you believe in bulk publishing supremacy. According to Hubspot, 45% of people spend only 3-5 minutes reading. To earn their time here are some tactics that will help to skim your future in blogging.
- Use short & to-the-point concept strategies.
- Create short articles with a max word limit of 2500 words for less bounce rate.
- Use eye-catching visual content such as infographics, videos, images, etc.
- Avoid unnecessary lines and paragraphs.
- Keywords must occur naturally. It shouldn’t look like they were forced in.
- Sentences must be less than 25 words and paragraphs less than 2-3 lines. Make it mobile-friendly.
- Create a human connection with your audience. The public pays more attention to conversational and informal tones.
- Fulfill all the commitments that you made in the introduction.
- Create content that would be useful in the future as well.
- Avoid repetitions of a single information or concept.
Avoid Using Free Blogging Sites
Several blogging sites such as Blogspot, Tumblr, LinkedIn, Wix, and many others provide many beginners an opportunity to write there for free. But they never rank over top 10 listings.
It can be a good choice for creating a portfolio but should be the least if you want to make money through them.
Launch your site with your domain, using WordPress. We are proudly using WordPress for this blog.
Optimize the Look and Feel (UI / UX) of Your Site
Optimizing your own site is the first thing that every blogger should do. Create a fully-furnished home for your blogs, rather than ugly or messy ones. See ways to do it.
- Try soothing color combinations and infographics on each page.
- Use a visually attractive and user-friendly interface for your site tuning with your niche.
- Use categorized content publishing for an organized distribution of content.
- Provide easy navigation, and enable a search bar on your site.
- Showcase your certifications and awards to build a reputation and trustworthiness.
- Use good SEO tools such as Semrush or Ahrefs.
- Keep observing changing audience behavior and interests.
- Choose one of the most profitable niches and create useful content for the users. You can create your niche, which matches the audience’s interest.
Creating Yearly Blog Plans
Make detailed blog planning for the whole year. Get alone, sit in your workspace, and be ready with your tools.
Think of all the upcoming events and predict all the trends, keywords, and searches that can be profitable.
Also take some challenges as publicity stunts like 100 blogs in 100 days, fixing 10 issues in 10 minutes, making 24 dishes in 24 hours, and so on.
Upcoming And Current Blogging Challenges
We have passed only 2/10 decades of the 21st century and soon going to step into the 3rd one. To lead the market, your audiences must get a different taste of blogs in 2023.
Blogging isn’t dead, it’s just challenging. Take a piece of paper and make a checklist of these challenges. Here, I am going to share all the pro tips on how to crack all of them.
Advanced Google Search Engine Result Pages
Google is doing its job so perfectly by making it more user-friendly. It is launching several cool features that are a disaster for some bloggers but also a chance to rank high.
It picks the most relevant or best content section from the entire engine for users’ queries promoting zero-click searches. You search for “Time in USA” and Google will show you on the top.
Why would you waste your time reading blogs, if you are satisfied already?
There are many challenging SERP features that are bugging our minds. It includes,
—Youtube/Video Content: Google shows youtube videos also as search results and people are preferring videos over blogs these days (however that is not true for every search)
—Google’s Featured Snippets: A relevant answer is picked from all over the search engine for user’s queries and shown on the top. This solves the query without visiting any blog.
—Updating E-E-A-T Guidelines: Not everyone can write on any topic. If you write, you won’t rank. EEAT means Expertise, Experience, Authority, and Trust.
You have to publish 100% accurate information and premium quality content on sensitive topics. You can’t expect brilliant results with average efforts.
—Local SEO 3 pack for local businesses, i.e. people will find the content of local shops, and bloggers on top. Local businesses and local languages are the most relevant results as per your location.
—”People also Ask” sections. This also answers the doubts and queries there on the search page itself.
—Google Carousels (linked images for information)
—Answer box for common searches.
—Showcasing Shopping ads for various products. (It can be a loss for some E-commerce sites.)
—Paid Advertisements acquiring the top listing.
How to deal with advanced Google SERPs?
On the other side, You can make good use of these features to optimize and level up your site more than others. See how…
- Always create a direct, clear, summarized, and useful content section in your blog. Optimize for featured snippets and you may get more traffic.
- As it’s controlled by an automated system, make sure that your targeted blog section is SEO & keyword optimized.
- Follow all of Google’s policies.
- Never provide misleading or inaccurate information.
- Provide answers for “People Also Ask Questions,” and understand the audience’s queries.
- Attach videos, images, and audible content.
According to Tesla tycoon, Elon Musk, “robots will be able to do everything better than us.” Do they?
Artificial intelligence is getting smarter day by day. It’s amazing to see the power of advanced GPT-3 based writers.
Is Google approving AI content? As per its guidelines, the use of AI to generate high-quality content won’t be marked as spam.
It could be a pain for some bloggers because the upcoming AI revolution can vanish the career of low-quality writers. However, they can’t replace the creativity of a human brain. So, you still stand a chance.
How To Deal With AI Content?
- Use AI to assist you in writing the content, not in generating it.
- Include your human insight while writing the content.
Preference for Brand and News Websites
Many sites have a good reputation at present and are expanding their areas over other niches eating half of the market.
Reddit, Dot Dash, and Forbes are some live examples of such sites.
How to deal with High Ranking Websites
- Analyze their marketing strategies and try them.
- Create blogs on specific keywords before them.
- Use low-competition keywords.
Voice search Optimization – Alexa or Siri friendly
In 2021, Google voice web navigation services started a “voice search feature” for easy user browsing. Google Home, Amazon’s Alexa, and Apple’s Siri are some assistant giants that work on voice search used by 71% of the population.
The challenge with voice searches is, it only gives the top 2-4 search results and not all the top 10 blogs. It’s tough to get into the top 3 rankings.
In this case, you have to optimize your content for voice results as well. But how?
How to deal with Voice searches
- Check your customer’s needs and behavior.
- Use suitable schema markups for your blog.
- Include predictable and conversational keywords.
- Answer all relevant public queries.
Many sites including Youtube and Amazon use voice search features to offer a better user experience. You can also include this feature on your site.
Blockage of third-party cookies
Google’s gonna be harsh on us in the future because you won’t be able to track your audience’s activities to know their interest.
In 2020, Google teased the topic of blocking third-party cookies but delayed it for later. However, there is some uncertainty as it is also going to affect Google’s revenue itself.
Final Verdict: Are Blogs Still Relevant in 2023
No one knows what’s gonna happen next. Is blogging still relevant? Yeah, they’re. Is blogging dead in 2023? No, it’s not.
Blogging helps you build your brand and an earning source, eventually a nice experience to have once in your life. The flourishing future of blogging in India, the USA, the UK, and other countries, holds the hope for massive profits for many bloggers.
What do you think about the future of blogging? We would love to hear from you!
Frequently Asked Questions Regarding The Future Of Blogging
Blogging is going to scale up with a professional opportunity. As it doesn’t require any degree or diploma or fixed niche, a 10-year-old kid can also start a personal blog. Hence, it will be much more popular and profitable in the future.
Luckily, you’re not late if you’re going to start a blog this year. Search engine policies, search algorithms, upcoming technologies, and people’s interests are easy to predict and optimizable enough in 2023. Trust and experience need time anyway.
You can work as a full-time or part-time blogger. It’s a good source of earnings in your free time and can be a long-term career if you are growing well in it.
Nothing is directly going to affect blogging either way. However, people are paying more attention to entertainment, video content, podcasts, audio content, and other popular content over social media. But still, blogging still has its place.