Best Practices And Examples For Repurposing Content For Blog Posts

Companies often find it hard to keep making new and interesting blog content. A good solution is content repurposing. This means you take old content and turn it into new forms to reach more people.

A study based research tells that 94% of B2B marketers use short articles/posts, followed by videos (84%) and case studies/customer stories (78%) repurposing content.

By doing this, you make your old content last longer and reach more readers. It also helps strengthen your brand.

What is content repurposing?

Content repurposing means taking something you already created, like a blog post or video, and turning it into a new form for a different place. 

For example, you could take an old blog and make it into a podcast episode or turn a video into a social media post. This lets you reuse your content in fresh ways.

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What are the benefits of repurposing content for blog posts?

Following are the benefits of repurposing content for blogs:

• Saves time – instead of creating new content from scratch, you can reuse existing materials like videos, podcasts, or presentations.
• Reaches more people – by turning one piece of content into multiple formats (text, audio, video), you can appeal to different audiences.
• Strengthens your message – repeating key ideas in various formats helps them stick in people’s minds better.

Improves SEO – search engines love fresh, updated content. Repurposing gives you more opportunities to optimize for relevant keywords.

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How do you identify which pieces of content to repurpose for blogs?

Content repurposing helps teams create more engaging content without working extra hard to make everything from scratch. They can take their best content and adapt it for writing articles.

First, they look at data to find the most popular pieces, like blog posts or videos. Those blog posts can be refreshed by using an AI-based tool such as sentence rewriter online. Then, they use this data to make sure the new content matches people’s interests. It’s important to focus on evergreen content, which stays useful over time, to keep the strategy going.

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Best practices for repurposing content for blog posts

Here are the best practices for repurposing content articles:

1. Repurposing Twitter thread or LinkedIn post into a blog post

Repurposing content helps you reach more people. You can change a Twitter thread or a LinkedIn post into a blog post to share ideas with a wider audience. Break it into small pieces to tell a story smoothly. 

For example:

Neil Patel turned his series of LinkedIn posts into a blog “2023 Marketing Trends: Here’s What Nobody is Talking About“. Each of his posts talked about a trend, like conversational marketing and super app integration, with examples and tips. 

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2. Repurposing YouTube video to blog post 

Blogs can be created from Videos that can attract new viewers and keep them engaged. Repurposing a YouTube video into a blog post gives your content a fresh look and makes it easier for people to understand. 

For example:

Brian Dean from Backlinko turned his YouTube video into an interesting blog post “Google’s 200 Ranking Factors“.

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3. Repurposing presentation to blogs 

Turning a presentation into a blog post is a great way to share what you know with a live audience. When you change your slides into written content, you can grab people’s attention and make them remember what you said. 

To do this, combine your presentation and create a blog post using pictures or graphics to help explain each one. 

For example:

Rand Fishkin from SparkToro did this with his slides and created a blog post “Who Sends Traffic on the Web and How Much?“. His article made the ideas clear and got people talking.

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4. Repurposing podcast to blog post

Podcasts hold a lot of useful information. You can change podcasts into written blogs. Start by writing down what’s said in your podcast episodes. Then turn those words into interesting blog posts. This way, more people can enjoy your content, especially those who like to read instead of listen. 

For example:

Tim Ferriss often turns his podcast talks into detailed blog articles. His readers find these posts helpful, as they offer extra insights and practical tips from his guests.

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5. Repurposing Quora Q&A to blog post

You can turn your helpful Quora answers into useful blog posts. Quora has lots of interesting questions and expert answers. You can make these answers into longer articles. Find your best and most informative answers. Add more details, examples, and pictures. 

For example:

Neil Patel often changes his Quora advice about marketing into detailed blog posts. He did this with “How to Perform the Perfect Content Audit.” This helps him share his knowledge and bring more people to his website.

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6. Repurposing slideshow to infographic for blogs

Turn your slide decks into eye-catching infographics for article. Make your presentations into compact, easy-to-share visuals. Infographics simplify complex data and make it memorable. 

For example:

HubSpot turned their “2024 State of Marketing Report“ slideshow into an engaging infographic. It highlighted key marketing metrics and trends.

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7. Repurposing the research report into a blog post

Take detailed research reports and turn them into interesting blogs to share important ideas with more people. Split the main findings, numbers, and suggestions into easy-to-understand parts. 

For example:

Forrester turns their long research reports into blog series. These blogs simplify hard data into helpful tips, showing Forrester as a leader in their field.

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How can I make repurposed blogs more engaging?

You can make repurposed blog posts super fun and interesting. Add lots of colorful pictures, videos, and graphics. People love visuals! Break up the text with these so it’s not boring. Use short, simple sentences too – don’t use hard words. Write like you’re explaining something to your friend.  

Ask questions throughout to get readers thinking. Like “What’s your favorite social media app?” Give real-life examples they can relate to. And add humor – tell jokes or funny stories! 

Making people laugh keeps them engaged. Sprinkle in interactivity by having polls, quizzes, or encouraging comments. With visuals, stories, and activities, repurposed content becomes way more fun!