Companies often find it hard to keep making new and interesting blog content. A good solution is content repurposing. This means you take old content and turn it into new forms to reach more people.
A study based research tells that 94% of B2B marketers use short articles/posts, followed by videos (84%) and case studies/customer stories (78%) repurposing content.
By doing this, you make your old content last longer and reach more readers. It also helps strengthen your brand.