Semrush Review 2024 – Is It Worth Your Money? (Pros & Cons Revealed)

Semrush Review 2024


Semrush is an all-in-one toolbox that simplifies SEO, content marketing, competitor research, PPC advertising, and social media marketing. 

Its massive database of 25 billion keywords, 808 million domains, and 142 geodatabases will help you pick the BEST keywords. If you’re looking for only one tool for SEO and PPC needs, you should definitely consider Semrush.

Are you looking for an SEO tool that offers ALMOST everything you need to manage your website’s SEO? 

Don’t want to spend hundreds of dollars on too many SEO tools? Try Semrush.

Semrush costs you around $130/mo, offering over 55 tools.

Let’s break down the cost of some of the popular tools;

  • Keyword research: Ahrefs ($99/month)
  • Competitor analysis: Similarweb Pro ($125/month)
  • Content optimization: Surfer SEO ($59/month)
  • Backlink tracking: Moz Pro ($99/month)
  • Site audits: SEOmator ($49/month)

The above tools would already cost you $431 per month!

Semrush’s Pro plan starts at just $129.95/month, giving you access to all the above-listed features and 50+ more. It’s a steal for its value.

In this unbiased Semrush review, you’ll discover;

  • Top SIX things you can do with Semrush
  • Pros and cons of the tool
  • Its alternatives and more

Are you ready? Let’s jump into the details.

What Can You Do With Semrush? Its CORE Features are Revealed!

semrush review

It’s almost impossible to list all the features Semrush offers (over 55 and counting). 

So, let’s cover some of Semrush’s widely used tools to understand better what you can do with them. Here’s a quick breakdown of their essential features.

  • Domain Overview
  • Organic Research
  • Keyword Research
  • Backlink Analytics
  • Site Audit
  • Content Marketing Platform

Let’s now talk about these SIX main features in detail.

1. Domain Overview Tool (for Detailed Analysis of Any Website)

Semrush’s Domain Overview tool provides a comprehensive analysis of ANY website’s online presence.

To start with this tool, go to Domain Overview under the Competitor Research section and enter any domain of your choice (your own site or competitors’ domains).

domain overview semrush

As you can see above, the Domain Overview tool gives you a quick snapshot of the website, where you’ll discover the following;

  • How much traffic does the website get from organic search and paid advertising
  • The authority score of the domain
  • Total number of backlinks
  • Traffic distribution by country
  • Overall traffic trend for the domain (over the past month, one year, two years, and all time)

The best part about this tool is that you can compare domains. You can compare up to five competitors where you can discover the key metrics, including;

  • organic search traffic
  • paid search traffic and 
  • number of backlinks

Here’s what the domain comparison looks like;

compare domains

As you can see,  you can compare essential metrics and analyze organic/paid traffic and backlink trends to get actionable data.

Overall, a domain overview is an excellent tool for learning and understanding any domain’s SEO strengths and weaknesses (including those of your competitors).

2. Organic Research Tool (for Competitor Analysis)

Organic Research is a powerful tool from Semrush that helps you with competitor analysis. 

It helps you identify the keywords driving the most organic traffic to the website, where you can find information on keyword positions, their search volume, and estimated traffic costs.

This tool is helpful if you want to analyze your competitor’s organic keyword rankings and quickly identify all the competing domains your website is up against in search results.

Here’s what it looks like;

organic research semrush

As you can see, you can discover;

  • All the top keywords of any domain (along with their current keyword rankings, search volume, etc.)
  • Keywords by intent
  • Position changes 
  • Traffic cost and much more

When you scroll down a bit, you’ll also find the SERP features of the domain.

Have a look;

serp features

When you have access to the SERP features of a domain, you can create similar pages to rank for;

  • Featured snippets
  • FAQs
  • Reviews
  • Instant answers and more

That’s how you can use the organic research tool to spy on your competitors’ websites.

3. Keyword Magic Tool (for Long-Tail Keywords)

If you want to find hidden keywords for any topic, the keyword magic tool is an excellent choice. Its database contains over 25 billion keywords.

Once you’re on the tool, enter any topic or keyword of your choice.

semrush keyword tool

Hit the Search button and it will instantly show you a ton of keywords.

keyword magic

As you can see, the keyword tool suggests over 600 keyword variations for our example keyword. 

You can also click on the “Questions” tab to find question-based keywords or use phrase match, exact match or related taps to get appropriate keyword ideas.

For each keyword, you’ll get important metrics, such as;

  • The intent of each keyword
  • Search volume
  • Keyword difficulty (KD%)
  • CPC
  • SERP features and more

You can also use various filters such as KD to find easy to rank keywords for any topic.

Here’s what it looks like;

easy keywords in semrush

4. Backlink Analytics Tool (for Finding Backlinks of ANY Website)

Want to check backlinks accurately for nearly any website? Backlink Analytics from Semrush is just for you.

It has a huge backlink database of over 43 trillion quality backlinks so that you can discover every detail about your and your competitors’ backlinks.

Once you’re on the tool, enter any domain, which will instantly give you an overview of the backlink profile.

Have a look;

semrush backlink analytics

See that? You’ll discover;

  • Referring domains 
  • Total number of backlinks pointing to the domain
  • Estimated monthly traffic
  • Outbound domains
  • Toxicity score of the links and much more

5. Site Audit (for Fixing Website Issues)

Semrush Site Audit is a powerful tool that can help you improve your website’s overall SEO. 

This tool can identify over 140 technical and on-page SEO issues, providing a detailed report and actionable insights.

Here’s what it looks like;

site audit

As you can see, you will see an overall site health score for your website along with the following;

  • Crawlability issues
  • HTTPS issues
  • Markup issues and more

Overall, Semrush Site Audit is an excellent tool for improving the health and SEO of your website.

6: Content Marketing Platform

Semrush offers an exclusive “Content Marketing Platform” that helps you create great content for your audience.

With Semrush Content Marketing Platform, you’ll get access to THREE things, including;

  • Topic Research
  • SEO Content Template
  • SEO Writing Assistant

Let’s discuss these three features in content marketing so you can learn how to use Semrush to create epic content.

1. Topic Research Tool

We all know how challenging it is to come up with new topic ideas that are worth creating. 

However, the Semrush topic research tool makes it easy to find tons of content ideas in your niche.

semrush topic tool

Simply enter the topic and hit the Get Content Ideas button. You will be presented with topic ideas in 4 formats.

topic research in semrush

As you can see above, there are four different formats you can choose from;

  • Cards
  • Explorer
  • Overview
  • Mind Map

The Cards section will show you hundreds of cards with details, including subtopic volume, difficulty score, topic efficiency, related questions, and related keywords.

The Explorer tab will further facilitate you with subtopics and content ideas in a table format with Facebook Engagement, Backlinks, and Total shares details to research topic ideas more effectively.

explorer tool

The Overview tab will allow you to quickly find the best topics related to your niche by providing the following;

  • Top 10 Headlines by backlinks
  • 10 Interesting Questions
  • Top subtopics
  • Top 10 Related Searches
content ideas

The Mind Map is another easy and attractive way to analyze all the popular subtopics ideas.

semrush mindmap tool

This is how you can use the Semrush Content Marketing topic research tool to generate hundreds of content ideas for ANY topic.

2. SEO Content Template Tool

Want to create SEO-friendly content by analyzing the top 10 ranking articles for your target keyword? 

The SEO content template is an excellent tool for you.

Enter your target keyword and hit the “Create content template” button to start.

semrush content template

The tool will immediately start analyzing your top-10 ranking rivals for each target keyword.

seo suggestions

See that? The tool will give you ALL the suggestions you need to rank for your target keyword. This way, you will get ideas about;

  • Semantically related keywords
  • From where to get backlinks
  • The average length of your content
  • How your competitors use your target keywords and more

3. SEO Writing Assistant

This writing assistant is perfect for you if you want to create perfectly SEO-optimized articles that rank on Google and compare your article with top-ranking articles.

To use Semrush SEO writing assistant, enter your target keyword and audience, paste your text, and click Get recommendations. You can also enter the URL from where you want to get on-page recommendations.

semrush writing assistant

As you can see above, you’ll be provided with the following metrics and recommendations:

  • Words Count
  • LSI & Related Keywords Suggestion
  • Originality
  • Optimization Status
  • Readability
  • Related Questions to Your Target Keyword
  • Title Recommendation
  • Number of links, broken links, and links without any anchor text

Once you implement those suggestions in your copy, you’ll definitely see improvements in search rankings. 

Pros & Cons of Semrush Tool

This Semrush review won’t be unbiased without discussing its merits and demerits. Here are some of the pros and cons of using Semrush.


  • The primary reason most people invest in Semrush is its keyword research tool. Semrush has the world’s most extensive keyword database, with over 25.4 billion keywords.  
  • Also, it offers the world’s largest backlink database, with over 43 trillion links.
  • You get a 7-day money-back guarantee on all plans.
  • You get access to 55+ tools and reports. No other tool in the SEO industry offers so many tools. That’s why Semrush is used by over 10 million users worldwide.
  • It has the best rank tracking tool and allows you to track daily changes in the keywords you use in your target location.
  • It offers the best paid advertising tools for analyzing the paid keywords and ad copy in your competitor’s PPC ads.
  • It offers generous reporting compared to its competitors (especially Ahrefs).
  • It has the most accurate site audit tool that scans your website for over 140 technical site health and SEO issues. 
  • Above all, it offers excellent value for money. You would pay more if you bought tools individually to cover most of Semrush’s features.


  • While Semrush excels in Google analysis, it lacks data for other search engines like Bing or Yandex.
  • Even the business plan includes only one user account. The price per additional user is relatively high, ranging from $45 to $100 per month per user.

How Much Does Semrush Cost?

Semrush offers THREE pricing plans, which are listed below.

1. Pro Plan ($129.95/mo) or ($108.33/mo if billed annually)

This entry-level plan by Semrush is best for freelancers, startups, and in-house marketers with a limited budget.

Here’s what you’ll get;

  • Create up to 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • You will have access to all the essential tools, including competitor analysis, keyword research, website audit, backlink analysis, advertising tools, etc.

2. Guru Plan ($249.95/mo) or ($208.33/mo if billed annually)

This is Semrush’s mid-level plan, which is best for small businesses and growing marketing agencies.

Here’s what you’ll get;

  • Create up to 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
  • Access to all the features of the Pro plan
  • You’ll also get access to Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, etc.

3. Business Plan ($499/mo) or ($416.66/mo if billed annually)

This is the most advanced plan by Semrush, which is suitable for agencies, eCommerce projects, and high-traffic websites.

Here’s what you’ll get;

  • Create up to 40 projects
  • 5,000 keywords to track
  • 50,000 results per report
  • Access to all the features of the Guru plan
  • You’ll also get features like extended limits, API access, PLA analytics, free migration from third-party tools, etc.

Try Semrush FREE for 14 days

How to Grab a Semrush 14-Day Free Trial worth $129.95?

Want to test the tool before investing your money? Activating Semrush free trial is quite easy and can be done within a few minutes.

Here is how you can get the Semrush Pro account for 14 days without paying even a single penny.

Step 1: Click on this exclusive link that will navigate you to our co-branding page, which looks like this;

semrush bp landing page

Step 2: Hit Start your FREE 14-day trial now!

Step 3: Create your Semrush account by using your Gmail account or an email address.

semrush signup

Step 4: Once you have created your account, you will be redirected to the billing page. Enter your payment details and click on the “Place The Order” button.

semrush guru coupon free

That’s it, you’re done.

If you want to try the Semrush Guru plan, click here to activate a 14-day Guru account worth $249.95.

Alternatives to Semrush 

If you find Semrush expensive, here are two affordable alternatives you can try in 2024.

Note: These Semrush alternatives are NOT as comprehensive as Semrush, but they’re good enough for most beginners. Remember, you get what you pay for.

1. Serpstat


Serpstat is an excellent alternative to Semrush, offering over 30 tools in one place. If you want to find out who your search competitors are, including their keywords and backlinks – Serpstat is a great tool.

Some of its features include;

  • Competitive analysis helps you understand your rivals
  • Website audit checks your website’s health
  • Keyword research finds what people search for
  • AI content generation tool creates content
  • Keyword clustering groups related keywords

How much does Serpstat cost?

Serpstat is available in the following three plans.

1. Individual: This plan is the best option for bloggers and freelancers. It offers basic features like keyword research, backlink analysis, and rank tracking. It costs $59 per month when billed monthly or $50 per month when billed annually.

2. Team: This plan is perfect for small teams. It includes all of the features of the Individual plan plus additional features such as batch analysis, branded reports, and more. This plan costs $119 per month when billed monthly or $100 per month when billed annually.

3. Agency: This plan is suitable for large agencies and teams, which includes all of the features of the Team plan, plus additional features such as more users, a white label, more data storage, and more API credits. This plan costs $479 per month when billed monthly or $410 per month when billed annually.

2. SE Ranking

se ranking

If you’re looking for a cheaper alternative to Semrush, SE Ranking is a great choice, as its pricing starts only at $44 per month (almost 3x cheaper). 

SE Ranking offers the following features;

  • Keyword Rank Tracker
  • On-Page SEO Checker
  • Website Audit
  • Competitor Research Tool
  • Backlink Checker
  • Local Marketing Tool

How much does SE Ranking cost?

SE Ranking is available in the following three pricing plans.

1. Essential: This plan is the cheapest from the SE Ranking and suitable for individuals. It includes basic features like keyword research, backlink analysis, and rank tracking. The Essential plan costs $55 per month when billed monthly or $44 per month when billed annually.

2. Pro: This plan is suitable for small businesses and includes all of the features of the Essential plan, plus additional features such as historical data, content marketing module, local marketing audit, etc. It costs you $109 per month when billed monthly or $87.20 per month when billed annually.

3. Business: This plan is excellent for mid- and large businesses and includes all of the features of the Pro plan plus additional features such as more users, more data storage, and more API credits. It costs $239 per month when billed monthly or $191.20 per month when billed annually.

Read: Semrush Coupon Code 2024: How to Use the Tool Free for 14 Days?

FAQs on Semrush SEO Tool

Here are some of the frequently asked questions about the Semrush tool.

What is Semrush?

Semrush is an all-in-one platform that allows you to do SEO, content marketing, competitor research, PPC, and social media marketing in a centralized way.

Is Semrush Free?

No, Semrush is a premium tool that starts at $129.95 per month.

Can Semrush be trusted?

Yes, Semrush is a trusted brand used by over 10 million users worldwide. It also has over 1,000 employees working in 13 offices around the world.

Is it worth paying for Semrush?

Semrush offers over 55 tools under one platform, including keyword research, competitor analysis, content marketing, and more. That’s why it’s worth every penny, as you don’t have to purchase individual tools.

Semrush vs Ahrefs: which one is better?

Unlike Ahrefs, Semrush is not limited to keyword research and backlink tracking, rather it is included with 40+ tools that will help you with SEO, PPC advertisements, Social Media Marketing, Content Marketing, and Competitive Research. So if we talk about the value for money, Semrush is a clear winner. 

Is Semrush good for beginners?

Semrush offers an intuitive interface that’s easy to use, even for beginners. However, it can be challenging to fully understand and use all the tools, as it offers many features.

What are the alternatives to Semrush?

Some of the Semrush alternatives to consider are;

– Ahrefs
– Serpstat
– SE Ranking

Does Semrush offer a free trial?

Yes, Semrush offers a 7-day free trial on its Pro and Guru plan, but using our exclusive link, you can grab 14 days of free trials on the Semrush Pro and Guru plans.

How much does Semrush cost? 

Semrush Pro plan costs $129.95/mo (billed monthly) or $108.33/mo (billed annually), the Pro plan costs $249.95/mo (billed monthly) or $208.33/mo (billed annually), and the Business plan costs $499.95/mo (billed monthly) or $416.66/mo (billed annually).

Final thoughts on Semrush reviews 2024

You get 55+ powerful tools under one roof for a single price (starting at $129.95/month).

So, is Semrush worth it? If you’re serious about SEO and want the best value for your money, the answer is a big YES! 

What are your thoughts on the Semrush review 2024? Did you find it helpful? Do you have any questions? Let us know in the comments.

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Anil Agarwal

Anil Agarwal is the guy behind this blog who also owns and He has also been featured/mentioned on Forbes, ProBlogger,,, and SEMrush. is your one-stop destination to start a money-making blog from scratch.

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