I changed my blogging strategy quite a bit last month.
I went from making my blog a highly exclusive website to a highly inclusive community.
The main reason: I faced and felt a deep, pulsating fear, that held back my blogging growth. After clearing the fear, I felt like I shed a massive, overpowering yoke. Wow I felt good!
I immediately thought of a few ideas:
- guest post more
- open my blog to guest posting
- open blog comments
But really, the 2 nudges of opening my comments and opening my blog to guest posting reached a new level when I read a bio on Mark Zuckerberg.
We all know who he is.
Mark is the founder of Facebook. Facebook has 2 billion users. Mark is worth $70 billion. He may be the most powerful person on earth.
Anyway, after reading his bio I saw one reason why Facebook became so successful. The site took off because a huge number of humans created user-generated content through updates and comments.
Facebook is as inclusive as it gets. Anybody can join and share their thoughts via status updates or comments. Imagine for a second how much exposure the site gets because anybody can join and share their thoughts?
Do you know how much user-generated content and exposure the site gets from its massive network of users?
Blogging and Facebook
I understand how blogging is a different animal. We run knowledge portals so anybody who guest posts on your blog needs to have some skills.
But by making your blog more inclusive you gain greater exposure, make more friends, build more strategic partnerships, get more content, drive more traffic and make more money. Not a bad list of benefits.
Plus by opening comments you get more engagement, more content and more social proof.
Of course, you need to find a fine line between inclusion and exclusion.
Not anybody can post on my blog, and I allow no spam comments through.
But Mark Zuckerberg taught me the more inclusive you make a site, by allowing more folks to post content and comments, the more massive exposure you gain and the more success you see.
Facing Fears and Ceding Control Are Keys
I faced deep fears when I opened my blog to guest posting. I had to feel and release the fear of changing my blogging voice. I also moved my ego to the side by letting more people promote themselves and their businesses.
Plus I had to cede control of my blog by handing the keys to contributors more often as well as new bloggers whom I never met.
Yep; part of being inclusive involves placing posts from skilled bloggers who cold pitched me. Who’d have thunk I would do this!
I am seeing more success than I have ever seen because I am making my blog a team, community effort. Versus placing barriers to my blog, I am opening doors. I even let genuine but generic comments through because like Facebook, every human who shares their thoughts in polite fashion deserves to be heard.
Since I think abundance I am not fearing loss of DA, link juice or any of that stuff. I am seeing big gains across the board.
Do what feels fun, freeing and rewarding to you.
Some bloggers love the exclusive model. Go with that.
But many bloggers – like the old me – obsess over everything being perfect, a brand voice, publishing all posts and being a micromanager, and then wonder why they struggle so horribly.
For this crowd, try developing a community of contributors who triple your blog traffic quickly. Accept quality guest posts from new connections that boost your blogging profits. Open comments to increase your blog exposure.
One of the main problems with blogging is this: too many bloggers try to do everything themselves and burn out versus building a community that stocks their blog with oodles of helpful content through guest posting.
$300 Million Don’t Lie
Arianna Huffington sold the Huffington Post for over $300 million because she had an army of skilled writers who published helpful content at a breakneck pace. This is the power of community and teamwork in action.
Imagine if Arianna tried to create all HP content on her own?
She would have sold the blog for $1000 or $10,000 or at most, $100,000 instead of $300 million, probably.
One person can only do so much. A community of skilled writers contributing to a website and a community of loyal readers who can be heard via comments do wonders for your blog traffic and profits.
Think of Facebook and Mark Zuckerberg. His site became legend through the powers of connectivity and humanity, versus being a one-man show.
Consider making your blog more inclusive. Open your blog to guest posting. Open and encourage commenting. Cede control, use the power of teamwork and you will be well on your way to succeeding with your blog.