How many things do you tell readers to do on your blog sidebar? Technically, getting clear on asking readers to do 5 or more things leads to success, collectively. But most bloggers are not clear in adding 5 or more sidebar options. Most bloggers fear losing out on money, promote a high volume of similar opportunities and post the similar opportunities on their sidebar. If fear drives you, how far does your blog sidebar and its 5 advertisements take you? Not far at all. Imagine if someone finds your blog and scans the 5 different work at home opportunities you advertise via sidebar. What does the person choose? Typically, nothing, because visitors feel confused on seeing 5 similar work at home opportunities. But visitors only feel confusion in reaction to the fear you felt in advertising 5 opportunities on the same blog sidebar.
Pay super close attention to how you use your sidebar. What message do you send to visitors? Do you goad them to do 4 things or 10 things? Why? What motivates you to add so many options to your blog sidebar? In most cases, fear drives bloggers to add ample options for buying stuff or for hiring people or for signing up for online business opportunities because fear manifests as overdoing it. I am all for adopting an abundant mindset. Give readers multiple options to buy stuff or to hire you. But doing so via separate pages designated for specific business channels is the smart move because no clutter and confusion arises in such a scenario. Also, you increase calls to action taken because people with 1-2 sidebar options take the 1-2 options more frequently, versus people with 5-10 options, who feel overwhelmed by all opportunities dancing before their very eyes.
Design a clear, easy to digest sidebar with few options available. Tell people to do 1 or 2 things and more and more folks do those 1-2 things. Imagine looking at a restaurant menu. How long does it take to place your order if you have 15 pages and 300 dishes to choose from? Guaranteed, it takes most people quite a while to pick one meal from 300 options. But picture walking into a speciality restaurant with 2 options. You pick 1 within 1-2 seconds, in most cases. Why? Reducing options gives readers focus, clarity and conviction. At least, reducing sidebar options. But do expound business products and services via dedicated pages.
I post a picture linked to my eBooks via my blog sidebar, plus 2 disclosures. But I post 100 plus eBooks on an eBook page, I publish an audiobook pages and publish a courses page too for opening blogging income channels. No clutter. All dedicated pages. This is how to build business through the power of clarity. Maintain a clear, simple, bare bones design heavy on white space and light on ads. Create a laser-clear, simple, sidebar with 1-2 calls to action. Publish individual, dedicated pages to handle blogging products and services. Link to these dedicated pages via header menus.
Tidying up your blog sidebar by trimming the hedges saves your blogging time. Why? Focusing readers on 1-2 options tends to grow your blogging business more quickly as readers take more calls to action. But you may need more time saving tips if you maintain a busy schedule. Good news. I wrote an eBook for you. Buy it here: