My mother in law passed away last night.
I felt sad but relieved as she suffered quite a bit in recent months. I noted her passing on my blog earlier today. I did not feel uncomfortable, scared or resistant to being vulnerable. We are human. Death touches us all. But I thought about fellow bloggers who feel highly uncomfortable, scared or resistant to being vulnerable, open, honest and human. Anyone who feels such a way receives a clear warning sign of being on the wrong blogging path. Why? If you build such a carefully crafted brand persona, you lack the genuine, human touch needed to be credible, trustworthy, and believable.
I ponder some bloggers who appear to live perfect lives. Sure I respect how some choose not to integrate their personal life into their blog, brand and business. But how human does that make you? How can you raise your blog to epic heights unless you are transparent? How can people connect with a human being behind the blog and accelerate your success by endorsing you, if you do not emit a human, authentic, vulnerable brand image? Impossible. Slap a slick headline across your blog, call it fictional entertainment, and maintain that same brand voice, for fantasies, but not for reality. Imagine if I endlessly posted content about my brilliant, dreamy world travel pictures, and the highest of high points from foreign land excusions. I could talk about the stunning beauty of places like Fiji, New Zealand, Bali, Thailand and Costa Rica, and nothing else.
Being human, you would perceive me to live a dreamy, movie-worthy life void of hardship, loss, death, obstacles, and hell, void of the human experience. Life is sometimes sunshine and roses, other times, rainy days and rotting vegetation and other times, something in between. I vibe high mostly but felt pretty down the past 2 days because I built a close relationship with my mother in law and feel my wife’s pain and suffering. I know her soul is free but still miss her, and miss our chats. I am human. I am not an enlightened being, even though I spend 3-4 hours daily meditating, doing Kriya yoga and doing yin yoga. Readers – all of whom are fellow humans – can relate to the death of loved ones, and other trials and tribulations humans face. Share these aspects of life on your blog to connect with people and to accelerate your success.
More importantly, be careful about conveying a perfect image on your blog. I have no issues with choosing not to integrate your private, personal life, into your blog, but sharing only the most brilliant highlights because you intend to convey a perfect brand persona makes for a pleasant fiction, but certainly not the human, vulnerable experience. Going this route serves as a red flag, a warning sign, that you are taking the wrong blogging path because you cannot feel genuine sharing only the highest of highlights from your life and nothing else. Not only does this feel contrived and forced, your readers tend to question your credibility, or to build you into some type of a god who has no bad experiences, which is an awkward, unpleasant experience at best. Plus you do readers no favors because you influence them to strive for some perfect, spotless life, completely grounded in delusion, because only enlightened souls achieved this feat, only after years of training, traversing through a maddening, spiritual jungle of the mind and body, in moments.
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